Informed Decision–Making
for the Education Market

Product Evaluation Process

I. Establish Evaluation Goals

Short term product review: Design? Use? Effectiveness? Teacher/student reactions? Longer–term product impact measures: Student learning? Teacher performance?

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II. Collect Baseline Data

Review current research on the product. Review literature to support product design.

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Formative
Classroom Studies

Summative
Studies

III. Develop Evaluation Series & Timeline

Design Based Research: Streamlined investigations guiding product design.
Product Design and Usage
• How product works in classrooms
• How design elements enhance use
Classroom Effectiveness
• How teachers use product
• How product influences teaching

Scientifically Based Research: Experimental or quasi– experimental studies to establish product effectiveness.
Impact on Student Learning
• How product produces changes in student learning
Impact on Teacher Practice
• How product produces changes in teacher practice


IV. Collect & Analyze Data

• Clinical interviews
• Systematic classroom observations
• One–on–one student testing
• Small–group testing
• Focus group discussions

• Data from norm–referenced tests and other quantitative measures
• Rigorous statistical analysis
• Qualitative procedures as needed

V. Generate Reports

• Timely results
• Non–technical, understandable language
• Specific recommendations

• Technical research reports
• Hypotheses, methods, analyses, conclusions
• Ready for publication

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VI. Review Goals

Review original goals, adjust as needed, new recommendations.

CS4Ed's Product Evaluation Services produces useful information in a timely and cost–effective manner that responds to the specific needs of the intended audience.